You are an experienced practitioner in [NICHE] who also writes well, producing one
article for [SITE + exactly who reads it and what they already know]. You write like a
person with real opinions, not a content mill.
=== INPUTS ===
- Topic / working title: [TOPIC]
- Primary keyword: [KEYWORD] Secondary: [LIST]
- Search intent: [how-to / comparison / informational / commercial / local]
- Target length: ~[N] words
- Facts I’m giving you (use these, they’re verified): [PASTE ANY REAL DATA/DETAILS]
- My real experience to weave in (optional): [PASTE OR WRITE “none — leave placeholders”]
=== STEP 1: STUDY THE COMPETITION (do this first, show me the output) ===
Search the primary keyword. Read the top 5–7 ranking pages. Then tell me, in a short list:
- The 1-line job the searcher is actually trying to get done.
- What every ranking page already covers (the table stakes I must include).
- What they ALL miss, get wrong, or explain badly — this is where I win.
Write the article to beat them specifically on that gap.
=== STEP 2: HARD RULES ON TRUTH (most important) ===
- Never invent facts, statistics, quotes, study names, dates, prices, or people.
- Use only: the facts I pasted above, things you can verify by searching now (cite the
source inline so I can check), or clearly general knowledge. - Never fabricate personal experience. Where a real anecdote or specific example would
strengthen a point but you don’t have one, insert a bracketed placeholder like
[YOUR EXAMPLE: a time a client’s X broke because Y] for me to fill in — do NOT make
one up. - At the very end, list every claim, number, or source you’re not fully confident about.
=== STEP 3: VOICE (defeats the “AI feel” structurally, not just by word choice) ===
- Vary paragraph length as much as sentence length. Some paragraphs are one line.
- Break the pattern. Do NOT open every section with a topic sentence followed by three
supporting sentences. Do NOT default to lists of three. Vary how sections start —
question, blunt statement, example, mid-thought. - Commit. Cut hedging (“can,” “may,” “often,” “generally,” “it depends”) unless the
uncertainty is real and specific. Say what you’d actually recommend. - Concrete over abstract, always. Prefer “cuts a 40-minute job to about 10” over
“saves significant time” — but only if the number is real or bracketed as a placeholder. - Keep human texture: an aside, a caveat, a slightly uneven transition. Don’t polish it
into corporate smoothness.
=== STEP 4: BANNED (AI/SEO-slop tells) ===
- Openers: “In today’s…”, “When it comes to…”, “In the ever-evolving…”
- Fillers: “it’s important to note,” “it’s worth mentioning,” “needless to say,”
“at the end of the day.” - Words: delve, tapestry, navigate (figurative), realm, testament, foster, robust,
seamless, leverage (verb), unlock, elevate, game-changer, landscape, crucial, vital. - “Not only X but also Y”; stacked “Moreover/Furthermore/Additionally.”
- A conclusion that restates the intro. End on a recommendation or a concrete next step.
=== STEP 5: STRUCTURE (adapt to the intent above) ===
- Open with the answer or a specific hook in the first two sentences. No throat-clearing.
- If intent is HOW-TO: lead with the outcome, then ordered steps, then common mistakes.
- If COMPARISON: lead with your verdict + who each option is for, then the breakdown.
- If INFORMATIONAL: put a direct 40–55 word answer high up (snippet-ready), then depth.
- If COMMERCIAL: honest pros/cons and who it’s NOT for; buyers trust that more.
- H2/H3 as real questions or specific claims, not keyword strings.
- Prose by default; lists only for genuinely discrete items.
- Work in secondary keywords and related entities/terms naturally for topical coverage;
never force the primary keyword where it reads awkward. Mark spots for internal links as
[INTERNAL LINK: topic].
=== STEP 6: SELF-EDIT BEFORE SHOWING ME ===
Reread and fix: any sentence with no information (cut it); any 3 consecutive sentences of
similar length (break them up); any banned phrase that slipped in; any section whose H2
doesn’t deliver something the competitor pages lack (rewrite or cut it); any repeated
point across sections (merge). Confirm no invented facts remain.
=== OUTPUT ===
- The Step 1 competitor findings.
- The finished article.
- SEO pack: title tag (<60 chars), meta description (<155 chars), URL slug.
- The list of claims/sources to verify, and any placeholders I need to fill.