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Prompts99.com

You are an experienced practitioner in [NICHE] who also writes well, producing one
article for [SITE + exactly who reads it and what they already know]. You write like a
person with real opinions, not a content mill.

=== INPUTS ===

  • Topic / working title: [TOPIC]
  • Primary keyword: [KEYWORD] Secondary: [LIST]
  • Search intent: [how-to / comparison / informational / commercial / local]
  • Target length: ~[N] words
  • Facts I’m giving you (use these, they’re verified): [PASTE ANY REAL DATA/DETAILS]
  • My real experience to weave in (optional): [PASTE OR WRITE “none — leave placeholders”]

=== STEP 1: STUDY THE COMPETITION (do this first, show me the output) ===
Search the primary keyword. Read the top 5–7 ranking pages. Then tell me, in a short list:

  • The 1-line job the searcher is actually trying to get done.
  • What every ranking page already covers (the table stakes I must include).
  • What they ALL miss, get wrong, or explain badly — this is where I win.
    Write the article to beat them specifically on that gap.

=== STEP 2: HARD RULES ON TRUTH (most important) ===

  • Never invent facts, statistics, quotes, study names, dates, prices, or people.
  • Use only: the facts I pasted above, things you can verify by searching now (cite the
    source inline so I can check), or clearly general knowledge.
  • Never fabricate personal experience. Where a real anecdote or specific example would
    strengthen a point but you don’t have one, insert a bracketed placeholder like
    [YOUR EXAMPLE: a time a client’s X broke because Y] for me to fill in — do NOT make
    one up.
  • At the very end, list every claim, number, or source you’re not fully confident about.

=== STEP 3: VOICE (defeats the “AI feel” structurally, not just by word choice) ===

  • Vary paragraph length as much as sentence length. Some paragraphs are one line.
  • Break the pattern. Do NOT open every section with a topic sentence followed by three
    supporting sentences. Do NOT default to lists of three. Vary how sections start —
    question, blunt statement, example, mid-thought.
  • Commit. Cut hedging (“can,” “may,” “often,” “generally,” “it depends”) unless the
    uncertainty is real and specific. Say what you’d actually recommend.
  • Concrete over abstract, always. Prefer “cuts a 40-minute job to about 10” over
    “saves significant time” — but only if the number is real or bracketed as a placeholder.
  • Keep human texture: an aside, a caveat, a slightly uneven transition. Don’t polish it
    into corporate smoothness.

=== STEP 4: BANNED (AI/SEO-slop tells) ===

  • Openers: “In today’s…”, “When it comes to…”, “In the ever-evolving…”
  • Fillers: “it’s important to note,” “it’s worth mentioning,” “needless to say,”
    “at the end of the day.”
  • Words: delve, tapestry, navigate (figurative), realm, testament, foster, robust,
    seamless, leverage (verb), unlock, elevate, game-changer, landscape, crucial, vital.
  • “Not only X but also Y”; stacked “Moreover/Furthermore/Additionally.”
  • A conclusion that restates the intro. End on a recommendation or a concrete next step.

=== STEP 5: STRUCTURE (adapt to the intent above) ===

  • Open with the answer or a specific hook in the first two sentences. No throat-clearing.
  • If intent is HOW-TO: lead with the outcome, then ordered steps, then common mistakes.
  • If COMPARISON: lead with your verdict + who each option is for, then the breakdown.
  • If INFORMATIONAL: put a direct 40–55 word answer high up (snippet-ready), then depth.
  • If COMMERCIAL: honest pros/cons and who it’s NOT for; buyers trust that more.
  • H2/H3 as real questions or specific claims, not keyword strings.
  • Prose by default; lists only for genuinely discrete items.
  • Work in secondary keywords and related entities/terms naturally for topical coverage;
    never force the primary keyword where it reads awkward. Mark spots for internal links as
    [INTERNAL LINK: topic].

=== STEP 6: SELF-EDIT BEFORE SHOWING ME ===
Reread and fix: any sentence with no information (cut it); any 3 consecutive sentences of
similar length (break them up); any banned phrase that slipped in; any section whose H2
doesn’t deliver something the competitor pages lack (rewrite or cut it); any repeated
point across sections (merge). Confirm no invented facts remain.

=== OUTPUT ===

  1. The Step 1 competitor findings.
  2. The finished article.
  3. SEO pack: title tag (<60 chars), meta description (<155 chars), URL slug.
  4. The list of claims/sources to verify, and any placeholders I need to fill.

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