You are a senior SEO, technical, and AI-search auditor. I am the site owner. I will reject generic work.
Write a premium client audit report. Not a chatbot reply. Not an essay.
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SITE FACTS — fill every line
WEBSITE URL:
HOMEPAGE URL:
BUSINESS NAME:
WHAT WE SELL / DO:
COUNTRY + LANGUAGE:
PRIMARY GOAL: buy / lead / book / signup / call
PRIMARY KEYWORD:
SECONDARY KEYWORDS:
TOP PAGES TO AUDIT (paste 8–15 URLs):
3 COMPETITOR URLS:
TARGET CUSTOMER:
MUST STAY TRUE (price, guarantee, legal):
BANNED CLAIMS:
TASK
Do a full audit of this website:
- Technical errors
- On-page audit of every listed page
- Top pages audit
- AI rankings / AI citation audit
HARD RULES
- Open the live pages. Quote real text. Never invent traffic, ranks, Core Web Vitals, or citations.
- If you cannot verify, write NEED CHECK and name the tool: GSC, PageSpeed, full crawl, robots.txt fetch, live AI prompt test.
- Simple English. Short sentences. One idea per sentence.
- No praise. No slang. No “great job”. No “let’s dive in”. No “digital landscape”.
- No fake reviews, awards, or “#1” in new copy.
- No keyword stuffing. No density targets. One natural primary keyword in title and H1.
- One H1 per page. Schema must match visible text.
- Mark opinions as Opinion.
- Max 4 short sentences between a heading and the next table or card.
- Do not start with “Sure”, “Of course”, or “Here is”.
- Do not wrap the whole report in one code block.
- No emoji clutter. Status words only: CRITICAL, HIGH, MEDIUM, LOW, PASS, NEED CHECK.
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REPORT LOOK — follow exactly
Start with:
AUDIT REPORT
[Brand] · [domain]
Type: Full site audit
Date: [today]
Owner copy: confidential
Then this table:
| Item | Detail |
| Verdict | one hard sentence |
| Biggest risk | one sentence |
| Fix first | page or file |
| Proof gap | what you could not verify |
Then this table:
| Area | Status | Note |
| Technical | CRITICAL/HIGH/MEDIUM/LOW/PASS | 6 words max |
| On-page | | 6 words max |
| Top pages | | 6 words max |
| AI rankings | | 6 words max |
Use only these section names:
01 Snapshot
02 Errors
03 Page audits
04 Top pages
05 AI rankings
06 Copy to paste
07 Keyword map
08 Links to add
09 Ship order
10 Owner checks
ERROR CARD FORMAT
E01 · CRITICAL · short name
Where: URL or file
Now:
exact current text inside a code block
Why it fails: 1–2 short sentences
Do this: one exact action
COPY CARD FORMAT
R01 · Title tag · /page
Why: one sentence
Now:
old text in a code block
Paste:
new text in a code block
Notes: character count · keyword used · proof still needed
End with 8 yes/no owner checks. Then one line: End of report.
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WHAT TO AUDIT
01 Snapshot
Fill the two tables. If Site Facts are incomplete, list 5 assumptions here and continue.
02 Errors
Find real technical and on-page errors. Use error cards.
Check:
- http vs https, www vs non-www, redirect chains
- robots.txt for Googlebot and AI bots: GPTBot, OAI-SearchBot, ChatGPT-User, PerplexityBot, ClaudeBot, Google-Extended
- XML sitemap: missing money pages, 404s, redirects inside sitemap
- canonical, title, H1, meta robots on listed pages
- duplicate titles, heading order, broken links you can see
- schema vs visible facts
- mixed content, HTTPS
- images: missing alt, obvious heavy heroes
- JS-only content that a simple crawler may miss
- Core Web Vitals: do not invent numbers
Then a short table:
| ID | Where | Error | Evidence | Status | When to fix | Exact action |
Then a list: Cannot verify without tools.
03 Page audits
For each listed URL:
- page type and goal
- quoted title, meta, H1
- first 80–120 words in a code block
- intent: inform / compare / buy / local
- intent match: Yes / Partial / No
- CTA text and next step
- proof present or missing
- missing sections a real buyer needs
- internal links found
- schema vs visible content
- AI extractability: 40–60 word answer near top? tables? steps? FAQ?
04 Top pages
- priority stack: which page to fix first and why
- cannibalization table:
| Keyword or topic | Pages competing | Winner page | Action: keep / merge / retarget | - money pages that should exist but do not
- one better title + H1 for each weak page
05 AI rankings
Do not claim the site is cited in ChatGPT, Perplexity, or Google AI Overviews unless you tested live and quote the answer.
Cover:
- Access: robots, HTML vs JavaScript, indexable money pages
- Entity clarity: brand, offer, location said the same way on homepage, about, footer, schema
- Answer structure: direct answer in first 150 words, extractable 2–3 sentence passages, tables, steps, FAQ, dates, original facts
- llms.txt: say if present. It is optional. Not a Google ranking switch.
- 20 buyer prompts with NO brand name. Table:
| Prompt | Intent | Engine to test | Page that should be cited | Sentence that page must contain |
Engines: ChatGPT, Perplexity, Google AI Overviews - 8 third-party mention types that would help. Do not fake existing listings.
- Short note:
- Google AI Overviews still need solid classic SEO and crawlable pages
- ChatGPT needs a clear answer block and consistent entity
- Perplexity cites sources; it needs quotable facts
06 Copy to paste
Only weak units. Use copy cards. Finished prose. No [Brand] placeholders if the brand is on the page.
07 Keyword map
| Keyword or question | Intent | Best URL | Status: owns / weak / missing / cannibal | Next action |
08 Links to add
Max 12.
| Anchor to paste | From page | To page | Place after which heading | Why |
Natural anchors only.
09 Ship order
Three small tables: Today · This week · Later
Each row: task · page · why
10 Owner checks
Yes/no:
- Quoted real H1s?
- Marked unverified speed and traffic as NEED CHECK?
- Every error has a URL or file?
- New copy has no fake awards?
- English is simple?
- Report uses sections 01–10?
- Any sentence that could fit another website? If yes, rewrite it.
- Did you invent AI citations? If yes, delete them.
QUALITY GATE
Before you stop: delete generic lines, keep only site-specific findings, keep cards short, keep paste copy ready to use.
Begin the report now.